Journal: Conspectus
Volume: CONSPECTUS 26:1 (Sep 2018)
Article: The Appeal Of The Word Of Faith Movement
Author: Genis Pieterse

Conspectus 26:1 (September 2019) p. 127

The Appeal Of The Word Of Faith Movement1

Genis Pieterse

and

Kevin Smith

Keywords

Word of Faith Prosperity Prosperity Gospel Church Growth Cult

About The Authors2

Genis Pieterse

PhD, SATS (October 2016).

Kevin G. Smith

D.Litt, University of Stellenbosch; PhD, SATS. Kevin is the Principal at the South African Theological Seminary.

This article: https://www.sats.edu.za/pieterse-smith-appeal-word-of-faith-movement

Abstract

Theologians are often mystified by the popular appeal of the Word of Faith Movement. Although biblical scholars have deconstructed the movement’s core teachings to the point where one would not expect the movement to retain a substantial following or exert significant influence, it remains the largest and fastest growing expression of Christian faith in many parts of Africa. The objective of this article is to explain the appeal of the Word of Faith Movement by using the theories of selected philosophers, sociologists, and theologians to furnish an explanatory framework.

Conspectus 26:1 (September 2019) p. 128

1. Introduction

Theologians are often mystified by the popular appeal of the Word of Faith Movement (also known as the Prosperity Gospel). Although biblical scholars have deconstructed the movement’s core teachings to the point where one would not expect the movement to retain a substantial following or exert significant influence, it remains the largest and fastest growing expression of Christian faith in many parts of Africa. Despite its well-documented hermeneutical and theological deficiencies, the Word of Faith continues to appeal to the populace.

This paper explores why the Word of Faith Movement continues to attract a large following and exert great influence. The objective is to provide a theoretical framework that helps to understand the phenomenal appeal and influence of the movement. The explanatory framework is sought through a synthesis of the theories advanced by several philosophers, sociologists, and theologians. The work of William Bainbridge and Rodney Stark on the dynamics of cult formation, more recently supported by the research of Laurence Iannaccone, Robert Barro, and Sriya Iyer, provides insight into the economics of religion. Leon Festinger’s theory of cognitive dissonance shows how the law of supply and demand can find its way into the spiritual and theological functions of the church. James Fowler demon...